“Fordlandia isn’t just the story of a plantation; it’s a story about Ford’s ego. As disaster after disaster struck, Ford continued to pour money into the project. Not one drop of latex from Fordlandia ever made it into a Ford car. But the more it failed, the more Ford justified the project in idealistic terms. “It increasingly was justified as a work of civilization, or as a sociological experiment,” Grandin says. One newspaper article even reported that Ford’s intent wasn’t just to cultivate rubber, but to cultivate workers and human beings. In the end, Ford’s utopia failed. Fordlandia’s residents, ever in hope their patriarch would someday visit their Midwestern industrial town in the middle of the jungle, gave up and left.